Pest Control Marketing Strategies Every Pest Control Service Should Adopt

Pest control services are expected to generate $17.42 billion in revenue in the United States by 2023. That’s a huge figure, isn’t it?

The pest control market is expanding as a result of warmer weather and ever-increasing urban sprawl. But what is your pest control business doing to be a part of the $17.42 billion market league?

For many pest control businesses, it may seem like it is easy to get new leads, especially since every householder will most likely require their services at least once in their lives.

But you’re not alone if you’re running out of pest control marketing ideas. The pest control marketing industry has changed dramatically in the last few years, and what worked in 2020 to bring you pest control leads is unlikely to work this year.

To help you be one of the top companies in the industry, we have come up with 11 result-proven pest control marketing tips.

Let’s dive in!

11 Result-Proven Pest Control Marketing Ideas for Businesses

1. Employ social media marketing

Social media marketing is important and one of the best pest control marketing ideas for building your online presence.

This is why social media networking platforms are great places to run marketing campaigns. And when your followers or existing clients share it with their networks, you increase your reach and gain potential clients.

Pest control marketing efforts can also help companies get reviews and feedback from their customers. Therefore, you can use social media to follow up with customers who post reviews about your pest control business and engage with your published content.

To increase organic engagement from new pest control leads and past customers, share interesting content about the pest control industry. This can help you see what types of people engage with the post, identify marketing segments and adjust your campaigns to fit their needs. 

Social media is also an excellent platform for displaying the brand’s individuality of your pest control business. Because it is a more casual platform, you can leverage humor to show clients how pleasant and friendly your company is while also being a pest control industry expert.

2. Use email marketing

Email marketing is one of the top pest control marketing strategies for gaining new leads and increasing your internet visibility. It’s a good technique to create lead generation in the sales funnel, even if the prospects don’t buy anything.

Some clients, for instance, could be visiting your website to learn how to eliminate pests from their houses and other properties. They might, however, not be ready to sign up for pest control services just yet.

In these situations, instead of advertising pest control sales, you can include a pop-up on your webpage requesting visitors to sign up for your mailing list and provide their email addresses. After that, you can send relevant and engaging emails to your potential leads.

Customers or leads who find your email informative and gain trust in your brand might purchase your products or seek your services when they are unable to eliminate the pests themselves or send an mail on your email address.

To take your email marketing efforts a notch higher, use an email tool like Mailchimp. It can enable you to send out periodic updates on your pest control company and share new tips and tricks that customers may find useful. 

3. Create a mobile-friendly pest control website

The first impression people have of your pest control business can come from your website.  

Considering mobile devices account for 71% of web searches for “exterminator” and 67% of web searches for “pest control company,” it is critical that you have a mobile-friendly pest control website listed on Google my business.

Therefore, ensure that your potential customers are able to find what they’re looking for within seconds of landing on your pest control webpage. 

Majorly, professional and comprehensive websites always include a visible phone number with many ways to contact the pest control business. They also include an easily accessible navigation bar or list that reveals the services your company offers at a glance.

So, ensure you do the same so that your clients can contact you easily and quickly.

4. Leverage paid ads

Many pest control companies utilize traditional advertising methods such as pest control advertising flyers, posters, banners, and newspaper advertisements to spread the word regarding their services. 

While these pest control advertising ideas surely work for the offline world, however, if you want improved results, you must choose online advertising such as Google my business. It is one of the ideal pest control marketing ideas that businesses should use because it serves as a platform for generating new leads and attracting new customers.

A great online advertising technique is to use pay-per-click ads (PPC ads). These PPC ads are the type of paid ads where you pay money every time someone clicks your ads. It ensures that you simply have to pay for what you use. 

One of the simplest PPC tools to use is Google Ads. Additionally, when you pay for this sort of pest control advertising, your pest control ads appear above the standard Google search results on the list of Google organic results.

It helps local businesses gain exposure, and you can track which advertisements are doing the best within the Google Ads platform. You can also use Facebook Ads or LinkedIn Ads to promote your company.

5. Optimize your pest control marketing plan with SEO

One of the finest pest control marketing ideas that can bring in new customers is SEO (search engine optimization). It is used for optimizing your web content so that it ranks higher on search engines like Bing and Google.

When potential clients search for terms like “pest exterminators,” “pest control solutions,” or “pest control near me,” your pest control services website will appear higher than your competitors.

Here are some SEO best practices you should follow:

5.1. Conduct keyword research

Begin by determining which phrases customers in your industry are using while searching for service on the web. Optimize your blog content and landing pages for these specific keyword phrases.

5.2. Use meta descriptions and title tags

Google prioritizes content based on its relevance. Whenever applicable, use primary keywords in title tags and meta descriptions on your website.

5.3. Acquire backlinks

Backlinking is another important metric used by Google to determine top sites. Backlinks are mentions that increase the reliability and trustworthiness of your brand. 

To acquire backlinks, reach out to relevant pest control websites and offer to create guest blogs or ask them to link to your content.

5.4. Include internal links

To include internal links, you can simply add a link from one page of your website to another. Include the link in anchor text that contains a relevant keyword phrase. 

For instance, if you have a pest control article and a section that discusses eliminating bedbugs, include a link to a bedbugs removal guide on your blog in that section.

6. Share expert pest control tips and engaging videos

To retain clients, you should promote your pest control expertise to your customers via effective content marketing techniques, such as blog posts and videos, on your website or social media sites.

According to statistics, 93% of companies gained a new customer as a result of an engaging video post on social media, and 84% of potential customers were persuaded to purchase a product or service after seeing a relevant and informative video.

Customers should discover new content consistently on your pest control blogs, webpage, or social media platforms. This could include guides, educational videos, or frequently asked questions.

Other pest control marketing materials could include informative infographics showing information regarding seasonal pests, pest life cycles, or environmental variables that make pests more widespread.

Clients are more likely to call you if your online presence conveys that you have the necessary skills.

7. Create infographics

With so much data available on the net, it’s no surprise that customers’ attention spans are limited. A 3,000-word blog post about pest biology and management is unlikely to pique the interest of a potential customer.

Your blogs, of course, could be interesting, but your clients may not have the time to read and process that information, particularly if they are dealing with a severe infestation. 

This is where infographics (images) come into the equation. Infographics are an excellent pest control marketing technique for conveying significant information without bombarding customers.

Create an infographic depicting the most prevalent pests in your region. You can also target solely on a single type of bug and share intriguing details about the pests while also listing ways clients can keep their homes pest-free.

8. Reward your loyal customers

In almost every industry, loyalty programs are a great success. Brands realize the significance of attracting customers and keeping them loyal, and pest control companies are no exception.

Customers that have been with your pest control company for a long period are eligible for discounts or freebies. You could even launch a full-fledged loyalty program with genuine membership rewards.

9. Use the influence of Facebook Ads

When it comes to pest control advertising, Facebook Ads are one of the finest pest control marketing strategies to target a certain audience. 

The best aspect of Facebook Ads is that they enable you to target certain demographics such as age, gender, interests, online behaviors, region, etc.

The system is user-friendly and cost-effective. Implementing this pest control marketing strategy is an excellent way for your pest control company to reach the maximum number of leads in very less time.

10. Manage your online reputation

Figuring out how to sell pest control services begins with establishing yourself as a brand that is reliable and can be trusted.   

Suppose your clients look you up online and feel that your pest control business is not capable of delivering high-quality work consistently. If that is the case, then your pest control business is not managing your online reputation effectively. 

Building an internet reputation takes time, but you can do it by:

• Making connections with prospective clients
• Increasing customer engagement
• Asking for online reviews
• Creating educational content

Remember that it takes years to earn a reputation and only seconds to ruin it. Therefore, commit yourself to establish an exceptional brand in order to attract more customers.

11.  Get positive reviews from customers

Providing excellent customer service makes it easier for a pest control business to gain positive online customer reviews.

Positive feedback helps you grow your pest control business and increases customer loyalty. Because positive reviews increase the likelihood of a small business being used by 91 percent of potential customers, obtaining 5-star ratings is critical for your company’s online reputation.

However, getting a good testimonial entails more than merely asking for one. Clients are likely to leave a review for your pest control services if they are impressed by your reliability and expertise in performing the job well.

Leverage the Power of a Digital Tool: FieldCamp

Just like implementing all the pest control digital marketing strategies on the list is essential to your company, you also need to opt for digital software that can help you manage your pest control business processes.

With FieldCamp, you can scale your business and take it a level higher with complete automation.

You can schedule and dispatch your pest control techs, create and send invoices and get paid faster, and generate analytical reporting to help you make important business decisions.

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