13 Best Marketing Strategies for Contractors: Result-Proven Techniques

Global digital ad spending is estimated at around $455.3 billion in 2021. With the rise in digital marketing, businesses focus on omnichannel online channels to increase their business presence and adapt to the changing ecosystem.

As a professional contractor, you must ensure you can market your service brand professionally to attract new customers and retain old ones.

You must adapt to the modern marketing strategies while holding on to the good side of traditional offline marketing.

Let’s look at the best marketing strategies for contractors ideal for today’s industry scenario and how they can transform your lead generation and conversion results.

Top 13 Marketing Strategies for Contractors

Our team has filtered the combination of modern and traditional marketing strategies that can help you improve your presence in the industry and assist you in your contracting business requirements.

1. Intuitive website

Do you know over 1.5 billion websites are listed online?

Many are related to businesses because they are trying to create a solid online presence to connect with prospective customers and scale your business revenue and profits.

Creating a dedicated website for your contracting business can help you showcase your professionalism to the users, increase your presence, and expand your reach on the internet.

You can associate with leading website developers in the country to help you create a good-looking intuitive contractor business website to boost your presence on web searches.

Use the website to attract visitors, convert them into leads, and then focus on increasing your clientele.

A professional website can form the base for your contractor marketing ideas to help you achieve your business goals.

You can use organic and inorganic lead generation approaches to increase the footfall on your website, where a sign-up form, useful blogs, and other business details can nurture your raw prospects.

Here are things to consider while creating a website:

• Ask your developers to keep the design simple and minimalistic, which can minimize the bounce rate and poor website experience. The users should go through minimum steps to connect with your sales or support team.

• The website should be fast to increase the customer’s experience and assist the search engine crawlers in ranking your website higher in the SERPs.

• Choose a standard design, color scheme, and voice of your brand that represents a uniform approach to improving your branding on the internet.

These website-creating tips can help you create a solid website that can help you achieve your business target.

Tip: Create a quality CTA that can increase customer inquiries and lead generation.

2. Search engine optimization

SEO increases the possibility of organic traffic on your website or web pages using different search engines.

Organic search results play a key role in helping you connect with your prospects and increase your website’s ranking on the SERPs.

You can fulfill your business goals using different SEO strategies to attract more traffic, grow organically, and increase your domain authority.

SEO can be categorized into two categories.

On-page SEO

On-page SEO can help you improve your domain authority and search ranking by following different optimization practices on your website.

Keywords play a critical role in enhancing your on-page SEO results. You can use primary keywords, long-tail, LSI, or golden ratio to improve your blog’s ranking and channel the search engine traffic to your website.

Off-page SEO

Off-page SEO is related to SEO done outside your contractor’s website to strengthen your SEO score and improve the search rankings.

You can use different off-page SEO strategies like blog commenting, guest posting, blogger outreach, Wikipedia links, broken link building, and user-generated content (UGC).

Focus on attracting do-follow links that can help you attract search engine crawlers to your website.

3. Online listing

You can choose platforms like Google, Thumbtack, and other platforms to list your business and increase your local presence.

Provide detailed information on the platforms that can help you enhance the ranking quality on the platform. 

Use information like contact details, working details, service details, address, and other business information that can provide the user with detailed information about your contractor’s business.

Here’s an example of search results for ‘top landscaping contractor in the US’ highlighting the top Google listings.

Users looking for a professional landscape service provider can select a listed service provider on Google and contact their support or sales team.

These listing websites can help you gain an enormous amount of leads. Different platforms offer different pricing for lead generation, but you can use Google My Business for free.

4. Paid Ads

Paid advertising is a powerful asset you can choose to boost your marketing efforts. You can choose different paid platforms and marketing strategies to help you drive instant results to fulfill your business goals.

Paid advertising for construction businesses can help you increase conversions, reach, and strengthen your marketing efforts. 

You can choose different paid marketing platforms like LinkedIn, Facebook, or Google to help you streamline your results and utilize your digital marketing budget to the maximum potential.

The most commonly used paid marketing strategy by different construction companies is the PPC ads. Once you implement a PPC ad campaign, the platform charges you when the prospect clicks on your ads.

You must know the three vital components of paid advertising marketing, i.e., the right platform, format, and retargeting approach.

Checking these fundamentals can help you create a successful contracting business marketing strategy and aid your digital marketing efforts.

5. Social media marketing

You can use social media to engage and connect with your target audience and convert your potential clients. The increase in mobile device users has resulted in rising social media active users. This surge in activity has driven the demand for AI social media management tools to efficiently manage and optimize online engagement.

You can communicate with your potential customers on social media platforms to help you implement a successful contractor marketing strategy.

Chances are your target audience is using different social media platforms, so you should focus on an omnichannel approach like creating business accounts on Facebook, LinkedIn, Instagram, and Twitter, among other leading platforms. Generating leads using LinkedIn sales navigator is extremely cost-effective, and you can easily export leads from Sales Navigator to gather key details about their business and tailor your outreach this way.

You should tailor your social media marketing plan based on different platforms because the same content might not drive desired engagement on different platforms. Create a social media calendar and remain consistent with your approach and posting schedule.

Your social media posts should connect with the users and represent your brand’s authority and credibility.

You can tap into the opportunity to generate your business leads if you take social media marketing seriously.

6. Email marketing

An email marketing campaign can help your contracting business generate an ROI of $42 for every dollar invested. You can boost your digital marketing performance by creating quality direct mail campaigns for your prospects, leads, and clients.

Being an old digital marketing strategy, email marketing still holds the capacity to deliver the highest ROI among other contractor marketing strategies listed.

You must create a quality email list, validate contact details using email verification tools, script engaging emails, and integrate a professional email service provider to increase the effectiveness of your email marketing campaign.

You can choose ESPs like MailerLite, Active Campaign, or CovertKit to use features like segmentation, anti-spam assistance, and other compliance features necessary for the success of an email marketing campaign.

Also, hire a professional team of copywriters that can assist you in creating a professional direct mail campaign. Optimize your email campaigns using A/B testing to help spot the email set with a higher open and click-through rate.

7. Sales funnel

Create a sales funnel to hook the prospect towards making a buying decision. The sales funnel involves different stages that trigger different human emotions depending on the stage of the prospective client.

You can use different marketing strategies based on the prospect’s position in the sales funnel.

For example, paid ads can be used for the last stage of the sales funnel when the customer is about to make a buying decision, and email marketing can be used to nurture the cold or the warm leads that can assist in triggering the interest and desire emotion.

8. Content marketing

Have you heard that content is king? Well, it’s not. It’s the entire kingdom for your online contractor’s digital marketing plan.

Hire a professional team of talented copywriters, content writers, and content strategists, or outsource the work that can help you implement a powerful content marketing strategy.

Content sets the basis for implementing any marketing strategy for your business. From videos to text, social media posts, to enticing emails, you need content to connect with your audience on the internet without being physically present.

Create your content goals and focus on posting quality content on different communication channels that can strengthen your social and web presence.

9. Online reviews

Online reviews are important because people read reviews to make the final call for purchasing a product or a service.

You can stand out from local businesses with positive reviews on Google and other listing websites. 

Focus on delivering excellent contractor business service to your prospects that can help you increase the number of positive reviews on different social and web platforms. Post testimonials, customer review videos, and other relevant content that can help you increase your client base and generate leads.

10. Offline branding

Don’t neglect the power of offline marketing tactics to strengthen your local presence. Create flyers, banners, business cards, and other offline branding techniques to cater to people you are not using digital platforms. 

A hybrid construction marketing strategy can boost your results and deliver an excellent conversion rate.

 11. Data analytics

Data has a significant role in the digital era and can help you leverage the opportunity it possesses. You can use data extracted from social media, websites, and other marketing channels to analyze and optimize your marketing strategies.

You can optimize your future decisions and plans to help you achieve your contractor’s digital marketing goals faster and effectively.

12. Video marketing

Video marketing is also trending with the scale in the user base and popularity of YouTube, TikTok, and Instagram Reels, among other platforms. It can help you generate leads and increase your content’s reach. Nowadays, brands also embed TikTok videos, YouTube videos, and Instagram reels on their website to increase engagement.

Using a video marketing strategy, you can convey your message more effectively and boost your reach because of its popularity.

13. Use of marketing tools

Use different marketing tools to strategize and implement different marketing strategies. You can streamline the marketing efforts that can help you in generating leads and boost your contractor’s digital marketing results.

Apart from marketing tools, focus on different software that can streamline your in-house business operations. 

Integrate a professional field service management solution to ensure your contractor business runs smoothly.

But choosing from hundreds of software can be overwhelming. So, for your ease, our team has filtered on your behalf and selected one ideal for your contractor business.

FieldCamp Can Streamline Your Marketing Efforts

FieldCamp is a professional field service management software that you can choose for managing your field service jobs. You can automate the process and handle job scheduling, dispatching, invoicing, payment processing, and reporting.

Once you implement a successful marketing campaign, you can deliver quality service to your clients using professional field service management software.

Your employees can generate quick invoices within a few clicks upon service completion. The software can easily process the payment transaction and help you maintain the details of your due payments.

Avail of the FREE 7-day trial and transform your contractor business.